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UAE Tech Leader Anwar Azad Announces Strategic Initiative to Support UAE Businesses

In Business, Middle East, UAE News
April 08, 2026

In a move aimed at bolstering the resilience of the UAE’s private sector, Anwar Azad, founder of Cinnamon Technologies, has announced a new community-driven initiative: a complimentary IT health audit for small and medium-sized enterprises (SMEs) across the Emirates.

As the regional economy continues its rapid digital transformation, Azad’s initiative seeks to “give back” to the nation by ensuring local companies possess the robust technological foundations required to compete in a modern landscape.

Empowering the Local Business Ecosystem

With over 20 years of experience in enterprise service delivery and IT strategy, Anwar Azad launched Cinnamon Technologies to address a critical gap in the market: the technological marginalization of SMEs. The newly announced free audit program is designed to identify vulnerabilities in a company’s infrastructure, from cybersecurity risks to cloud inefficiencies, without the burden of upfront consultancy costs.

“The UAE has provided an incredible environment for innovation and growth,” said Azad. “In the current economic climate, technology should be an accelerator, not a source of frustration or hidden risk. This initiative is our way of supporting the local business community that forms the backbone of our economy.”

Strengthening Digital Infrastructure

The audit program offered by the Dubai-based firm focuses on three primary pillars:

  • Security Resilience: Identifying potential gaps in data protection and endpoint security.
  • Strategic Alignment: Evaluating whether current IT spend is yielding a tangible return on investment.
  • Operational Continuity: Ensuring businesses have the necessary backups and disaster recovery protocols to handle unexpected disruptions.

By providing these assessments free of charge, Cinnamon Technologies aims to transition businesses from “reactive firefighting” to “forward planning.”

A Vision for Sustainable Growth

This initiative aligns with the UAE’s broader national goals of fostering a knowledge-based economy. For many SMEs, the complexity of managing modern IT stacks—ranging from vendor management to license planning—can be overwhelming.

“We want to speak ‘human’ to business owners,” Azad added. “It’s not just about fixing a server; it’s about building a roadmap that allows a local business to scale safely and sustainably.”

About Cinnamon Technologies

Founded by Anwar Azad, Cinnamon Technologies is a premier IT Managed Service Provider (MSP) based in Dubai. The firm specializes in vCIO services, IT health assessments, and strategic advisory for businesses in sectors ranging from healthcare to hospitality.